Author: Ben Smithee
Ben is the co-founder and Managing Partner of Spych Market Analytics, LLC. He has a strong passion for innovation and creativity, and upon recognizing the evolving world of marketing research created Spych (“Spike”) to provide solutions to clients looking to obtain insights from difficult-to-reach audiences.
Spych has quickly achieved a strong reputation for new thinking and thought-leadership in this new era for their vision and contributions to social media, experiential and online research.
Ben has been labeled as a “true innovator”, and was nominated as one of the top 10 youth marketing professionals in 2010. He has worked with brands such as Coca-Cola, NOS, Fiat, Pfizer, The National Guard, Hallmark, GEICO, Kroger, Ad Council, and South by Southwest Interactive. He serves on the Board of Directors for the QRCA, and the DFW American Marketing Association.
When Ben is not submersed in the world of market research, he is living out his other passions of playing jazz saxophone, wakeboarding, snowboarding, baseball, golf, travel, food and wine.
This guest post was written by my friend Ben Smithee, who finds himself traveling frequently for work (I am convinced he travels as many miles as airline pilots). Ben, Managing Partner at Spych Research, quite possibly has more energy than any person I have ever met. I’ve had the honor of speaking at a few […]