Millennials Giving Back: Volunteerism and Gen Y
When the term “Millennial” was coined, it was to describe a generation generally perceived as entitled, impatient, fickle self-promoters. While this is clearly a generalization that shouldn’t reflect the reality of an entire generation of young people, there has been a movement among nonprofits and charities to find ways to engage Millennials, also known as Generation Y. These organizations are trying hard to capture this generation’s interest in order to recruit volunteers, donors and the future board members. With the knowledge that three-quarters of the Millennial population either has a smart phone and access to the Internet, there has been a shift in nonprofits towards engaging this generation through technology. With these efforts, several trends on Millennials and how they interact with nonprofits and charities have been uncovered.
First off, Millennials are generous with their time first — but only to nonprofits and charities that inspire them. When passion is present, Millennials will not only volunteer their time, but they will enlist the help of friends and be more likely to donate financially. Second, Millennials like having options when it comes to volunteering: Rather than signing up for a long-term commitment or a one-time commitment, this generation would like to have the option to structure their volunteering in a way that makes the commitment more convenient overall. Finally, Millennials would like their volunteering to impact their future experiences professionally – meaning they would like to accrue leadership experience. Take a look at this infographic on
According to the
While the ways in which Millennials volunteer both their time and resources is different than previous generations, it is no less meaningful. If nonprofits and charities can continue to use social media and networking to engage this generation with inspirational stories, clear-cut outcomes and leadership opportunities, then their involvement in social good will continue to grow.
Bio: Logan Harper works in community relations at 2tor Inc, which partners with the University of North Carolina at Chapel Hill’s
This is a sponsored post from our friends at 2tor.
October 18, 2012 in non-profit, social good, social media, volunteerin non-profit, social good, social media, volunteer