US Open of Surfing 2012 Preview
GenPink is ready for a Californiacation this August!
The headlining band has still yet to be announced. MGMT rocked the stage last year. Rumor is the band this year will trump them. In that case, it has got to be a huge name, and I can’t wait to find out who will play! What are your predictions? I’m thinking somewhere along the lines of The Black Keys, Fun or that “Call Me Maybe” girl…just kidding on that last part!
In addition to checking out the athletes doing what they do best, many companies will be hosting their own activities around the beach. So far, we learned Rip Curl will be hosting team signings at its store in Huntington Beach on August 3 – 5. And of course, I can’t wait to shop! The retail experience is deemed as a one-of-a-kind experience throughout this event. Additional activities include interactive exhibits, DJs and giveaways, movie premiers and public skate courses.
The event is hosted by Nike (title sponsor), Hurley and Converse (presenting sponsors). IMG, the global leader in sports and entertainment, owns and produces this event. Other companies I’ll look for on the beach are Roxy/Quicksilver, Red Bull, Paul Mitchell, 7-Eleven, Verizon Wireless and much more. And thanks to all of them, no are NO admission fees every year!
For more details on this premier surf event read the
(The picture was borrowed from the US Open of Surfing official
Nelli is the assistant editor for GenPink. In her spare time, Nelli enjoys yoga, traveling, attending sports games and going to Starbucks quite too often. She holds a public relations undergraduate degree and is currently studying to earn an MBA. Connect with her on Twitter, @NelliTokleh and @GenPink.
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