My friend of 7 years has just recently branched into the world of twitter and though she is pretty tech savvy, twitter can be overwhelming, especially if you are following any power user types. Today and for the next few days I am at a huge interactive conference – also known as #.
I just left a very interesting panel run by – “Why Gen Y Won’t Friend Your Brand”. At the beginning of the discussion we established a hashtag in the room – #. So during Jesse’s presentation the people in the (very crowded) room were able to communicate back and forth – ask questions, provide insight and expand upon the discussion all via twitter.
Twitter’s hashtags are a great way to target discussions. But they also have a downfall – the rest of your twitter stream can find themselves thinking “who is she talking to?”. The way I generally handle this is I reach out to my “other” audience before I’m going to jump into a hashtag discussion. For example on Thursday evenings there is a Design Community Twitter Hours (@) where graphic/web designers chat about design nerd stuff. So before I start posting a bunch of design links and answering questions about typography, etc I send out a generic twitter message that says “feel free to ignore me for the next 2 hours.”
I decided to provide this brief intro to twitter because of this dm:

Any other advice you’d add about how to keep from excluding 90% of your followers when you go off on a tangent?

