marketing

4 Tips to Creating a Mobile Marketing Strategy

According to Morgan Stanley Research, in 2011 there were 835 million smartphone users and 5.6 billion feature-phone users. Sixty-four percent of a mobile phone consumer’s time was being spent on apps (rather than talking on the telephone). In 2012, the United States saw a 55 percent increase in smartphone users alone. While these statistics are […]

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Gen Y Generalized

I just posted a statement on twitter that I decided I had enough energy about to turn it into a full blown blog post. Let’s back up and tell you where this mini-rant is coming from. I am currently sitting at the New Marketing Summit and I just heard Timothy Young speak about Collective Creativity […]

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