On my flight today back home from the New Marketing Summit in the Boston area I was browsing through American Way Magazine. An interesting headline caught my attention “Red, White, Blue and Pink.” I knew this must have something to do with breast cancer since it’s October.

The first paragraph of the article:
“I’m guessing that one of the things that leaps to mind when thinking of American Airlines is the distinctive look of our airplanes: the gleaming metal combined with our signature red, white, and blue stripes. We’re proud of our colors, but we’re also proud that a select group of American Airlines and American Eagle aircraft, we added a flash of pink to the mix. Specifically, eight airlines now sport fuselage-length versions of the iconic pink ribbon of Susan G. Komsn for the cure.”

I love it when big companies stand behind causes. And as the daughter of a cancer survivor and the neice of a recently diagnosed breast cancer woman I am an advocate for as much cancer research as we can get.

Things I did not already know that I learned in this article:
– AA has pledge to raise $1 million a year for 8 years for Koman as the first Lifetime Promise Partner.
– The eight planes are notable that 1 out of every 8 women will be diagnosed with breast cancer during her lifetime.
– The 5 year survival rate for women with breast cancer (that’s caught before it spreads) is 98%, up from 74% in 1982.
– During the last quarter century (our lifetime), the amount of money spent by US government on breast cancer research has increased THIRTYfold!

Miles for the Cure donations can be made at http://www.aa.com/komen and AAdvantage members earn 5 miles for every dollar donated ($25 minimum). Again so very cool!

disclaimer: I apologize for the lack of formating and lack of links in this post. This was written on the iPhone on my flight from Boston to DFW.